Turn guest feedback into lasting loyalty

Loopon helps hospitality brands collect, understand, and act on guest feedback across surveys, reviews, and operational touchpoints in one unified platform.

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Hospitality insights that matter

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Key Benefits

See every property clearly

Compare guest experience performance across hotels, regions, and brands.

Create alignment across teams

Ensure every property works from the same insights, goals, and standards.

Key Benefits
Key Benefits

Protect and strengthen your brand

Identify gaps early and improve experiences before they impact loyalty.

Key Benefits

See every property clearly

Compare guest experience performance across hotels, regions, and brands.

Create alignment across teams

Ensure every property works from the same insights, goals, and standards.

Key Benefits
Key Benefits

Protect and strengthen your brand

Identify gaps early and improve experiences before they impact loyalty.

Why us

Why organizations choose Loopon

More than a platform, Loopon combines hospitality expertise, proven experience, and a clear belief that better guest experiences lead to stronger business results.

20+ YEARS

For more than two decades, we've helped hospitality organizations understand their guests, improve experiences, and strengthen their brands through meaningful feedback and actionable insights.

OUR FOCUS

Designed exclusively for hospitality, Loopon helps hotels, destinations, restaurants, and hotel groups understand every stage of the guest journey and continuously improve the experiences they deliver.

INSIGHTS

We believe feedback only creates value when it leads to action. That's why we help organizations identify what matters most, prioritize improvements, and create measurable business results.

Leadership

Built by people who know hospitality

Mathias Sabel has spent much of his career within the hospitality industry, giving him first-hand insight into the challenges hotels face every day. His experience from hotel operations continues to shape Loopon's product vision and long-term direction.

Like the rest of Loopon, Mathias works closely with customers, colleagues, and partners. We're a small, collaborative team where ideas move quickly, decisions are made together, and everyone contributes to building a better platform for hospitality.

Together, we combine hospitality expertise with modern product development to help organizations make smarter decisions through guest feedback.

Solutions for 
every hospitality organization

For Hotel Chains

Create more consistent guest experiences across every property and brand.

Loopon for Hotel Chains

For Independent Hotels

Understand your guests better and turn insights into memorable stays.

Loopon for Independent Hotels

For Destinations

Measure visitor experiences and strengthen your destination's appeal.

Loopon for Destinations

For Restaurants

Turn guest feedback into better service, stronger loyalty, and repeat visits.

Loopon for Restaurants

For Campgrounds

Improve every stay with insights that help guests return season after season.

Loopon for Campgrounds

Trusted by hospitality teams across the nordics. Meet our customers.

The Challenge The Solution The Impact

Running a hotel is complex. Guest expectations aren't.

As a General Manager, you need a clear view of the guest experience. When feedback, reviews, and operational data are spread across different systems, important insights are easy to miss.

Limited Visibility

Guest feedback, online reviews, and operational data often live in separate systems, making it difficult to see the full picture.

Slow Decision-Making

Without clear insights, it's harder to identify issues early, prioritize improvements, and take action with confidence.

Protecting Reputation

Small operational issues can quickly impact guest satisfaction, online reviews, and future revenue.

Guest feedback, online reviews, and operational data often live in separate systems, making it difficult to see the full picture.

Without clear insights, it's harder to identify issues early, prioritize improvements, and take action with confidence.

Small operational issues can quickly impact guest satisfaction, online reviews, and future revenue.

The Challenge The Solution The Impact

2 - Running a hotel is complex. Guest expectations aren't.

As a General Manager, you need a clear view of the guest experience. When feedback, reviews, and operational data are spread across different systems, important insights are easy to miss.

Limited Visibility

Guest feedback, online reviews, and operational data often live in separate systems, making it difficult to see the full picture.

Slow Decision-Making

Without clear insights, it's harder to identify issues early, prioritize improvements, and take action with confidence.

Protecting Reputation

Small operational issues can quickly impact guest satisfaction, online reviews, and future revenue.

Guest feedback, online reviews, and operational data often live in separate systems, making it difficult to see the full picture.

Without clear insights, it's harder to identify issues early, prioritize improvements, and take action with confidence.

Small operational issues can quickly impact guest satisfaction, online reviews, and future revenue.

The Challenge The Solution The Impact

3 - Running a hotel is complex. Guest expectations aren't.

As a General Manager, you need a clear view of the guest experience. When feedback, reviews, and operational data are spread across different systems, important insights are easy to miss.

Limited Visibility

Guest feedback, online reviews, and operational data often live in separate systems, making it difficult to see the full picture.

Slow Decision-Making

Without clear insights, it's harder to identify issues early, prioritize improvements, and take action with confidence.

Protecting Reputation

Small operational issues can quickly impact guest satisfaction, online reviews, and future revenue.

Guest feedback, online reviews, and operational data often live in separate systems, making it difficult to see the full picture.

Without clear insights, it's harder to identify issues early, prioritize improvements, and take action with confidence.

Small operational issues can quickly impact guest satisfaction, online reviews, and future revenue.

Retain value

Consistency builds great Hospitality Brands

Every hotel is unique, but guests expect a consistent experience wherever they stay. Loopon helps hotel chains understand how guest experiences vary across properties, identify opportunities for improvement, and ensure brand standards are delivered at scale.

Because the strongest hospitality brands are built on consistency, not coincidence.

Retain value

2 - Consistency builds great Hospitality Brands

Every hotel is unique, but guests expect a consistent experience wherever they stay. Loopon helps hotel chains understand how guest experiences vary across properties, identify opportunities for improvement, and ensure brand standards are delivered at scale.

Because the strongest hospitality brands are built on consistency, not coincidence.

Turn guest feedback into lasting loyalty

Guest feedback collection

Collect feedback across surveys, reviews, and guest touchpoints in one place.

Reputation management

Monitor guest sentiment and stay on top of reviews across channels.

Retention & Loyalty

Turn guest feedback into actions that improve loyalty and repeat visits.

Guest feedback collection

Collect feedback across surveys, reviews, and guest touchpoints in one place.

Retention & Loyalty

Turn guest feedback into actions that improve loyalty and repeat visits.

Reputation management

Monitor guest sentiment and stay on top of reviews across channels.

Integrations

Works with the tools you already use

Connect Loopon with leading hospitality platforms, property management systems and review channels.

Faq

Got a question?

Learn how Loopon helps hospitality organizations collect feedback, understand guest experiences, and turn insights into action.

Loopon is a Nordic partner with close customer dialogue and high accessibility. At the same time, our platform is built to support multiple languages, large organizations, and complex structures. We operate our AI and our solution with high standards for security, data protection, and GDPR compliance.

Through continuous measurement in both CX and EX, we create comparisons over time, between teams, and against relevant industries. This allows you not only to see how you are developing — but also how you perform in relation to others.

Loopon is more than a survey tool. We combine technology, established metrics such as NPS and eNPS, and a clear framework for turning feedback into action. You get support throughout the entire cycle: Listen, Understand, and Act.

Loopon AI™ identifies patterns, deviations, and the drivers behind loyalty and engagement. Instead of drowning in data, you get clear recommendations on what has the greatest business impact — and what to act on first.

The right person sees the right data in real time. Managers, team leaders, and frontline employees get access to their own results and tools to “close the loop.” This creates accountability, momentum, and a culture where feedback leads to concrete change.

By measuring at the right moment — for example after a purchase, customer interaction, onboarding, or employee review — you gain an early warning system. You can reduce churn, strengthen advocacy, and develop both customer and employee relationships over time.

as a strategic partner in your improvement journey, helping you turn insights into behavioral change, cultural development, and profitable growth.

"Loopon has become one of our most important management tools for improving guest experiences and driving service development. The platform is highly relevant to our work, and the team behind it delivers world-class service."

Elisabet Søyland Director of Culture Strawberry

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Elisabet Søyland 2 Director of Culture Strawberry

Learn from 
every experience

Guest expectations are changing faster than ever. Hospitality organizations that listen, learn, and act on guest feedback are better positioned to improve guest satisfaction, strengthen loyalty, and drive long-term growth.

Loopon helps hotels, destinations, restaurants, and hospitality organizations turn guest feedback into actionable insights. By understanding what guests value most, teams can make better decisions, improve operations, and create experiences that keep guests coming back. Because every guest experience matters.

And every insight is an opportunity to improve the next one.